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Saturday, September 1, 2012

Greg Crawford On Sports Biz, Edition 5

About Greg Crawford---At the age of 62, I am trying to slowly build my own Greg Crawford Brand. I write this sports business blog because I have loved sports business since I was 10 years old. As for building my own brand from scratch, in the last year:
1. I have become the COO of Kiyokawa Crawford Sports Management, working with my best friend Gordon Kiykokawa---
2. I have started Greg Crawford Speaks and work closely with Portland Trail Blazer broadcaster Brian Wheeler, check us out, and contact us please.
3. I write three times per week for, Crawford's Clubhouse and Crawford's Court and alos appear 20 times per year on Comcast SportsNet TV.
4. But perhaps the most important thing I do without question is work part time in the cancer unit of Adventist Medical Center, a major hospital in Portland, Oregon.

So perhaps you can start over at 62 and I really appreciate you taking your time to read this blog.

Jon Spoelstra---Really appreciate the feedback from readers who have gone out and purchased "Marketing Outrageously, Redux" by Jon Spoesltra. It you want to improve your life either professionally or personally,  or both, reading this book is a must. Make the move today and buy it.

USC Trojans---Lots of people love to beat up on USC, but they probably might be laughing at all of us. Not only do they have a great chance to win the national championship in football this year, but for the record they are going to sellout every home game. Yes, pretty big, considering capacity of the Memorial Coliseum in LA is 93,607.

Of course the big draw is Oregon on November 3rd, but the Trojans have a following and they are putting up big bucks to watch the team.

It is also worth noting, as they openly admit to keep up with the Oregon Ducks, the Trojans have opened the $70 million John McKay Center, which is 11,000 square feet of meeting rooms, weight rooms, academic centers and a tribute to many past Trojan athletes.

USC has been playing football at Memorial Coliseum since 1923 and in talking with school officials their hope is to be there for the next 90 years, with no plans to build a new stadium. USC athletics is truly a brand of its own, no question about it, think what you want, but they are going to be a force in athletics for many years to come.

PAC-12 Network---In an open letter to all Pac-12 fans and beyond, the Pac-12 network has said to all its fans that if they want to watch the network and they have DirecTV, they should change providers.

Unless, I am totally being fooled and it is strictly a bargaining ploy, by saying this the Pac-12 network says they will not be able to work out an agreement with DirecTV anytime soon.

For this coming season alone, the Pac-12 network will be broadcasting 12 non-conference football games, 20 league games and 135 men's and women's basketball games.

Before leaving this item, the Pac-12 Network has hired Bill Walton to do analyst work on their basketball games, why in world are they not hiring Dan Belluomini, who is the best college basketball analyst in the country and also the true historian of west coast college basketball.

ESPN---I work for their major competitor, but it does not mean I can't admire and respect what ESPN does and has accomplished.

Since its first day in 1979, the network has grown as fast as any business in the United States. Revenues in 2012 are expected to exceed $8 billion (yes that is with a b) and the number of employees will exceed 7,000.

The Bristol Campus is located on 123 acres and currently has 18 buildings, with plenty of room for growth.

Andy Roddick---Naturally everyone should retire at the ripe old age of 31 years, so good for Andy Roddick. Speaking of building a brand, Roddick's earnings from tennis over his career are just over $20 miilion. His earnings from endorsement deals, triples that.

Roddick has a great career of winning events, 32 ATP World Tour Titles and 33 David Cup matches, but shockingly, he won only one Grand Slam event, the 2003 U.S. Open.

Bottom line here, you can build a brand by winning often, even if you don't win the big ones.

Nevada---Cary Groth, athletic director at Nevada since 2004 announced her retirement this week. Two candidates that I would hope Nevada would look at and people I have grown to respect greatly are Torre Chisholm, AD at Portland State University and Dave Haglund, Commissioner of the powerful GNAC Conference, both of these men are good people and without question great administrators.

Hopefully you can also read each week: and

Hopefully you can also listen every Sunday night on Blog Talk Radio: All times PDT.

East West Hoops Loop, Greg Crawford and Jovan Alford, 8:00 pm
CO Golf Show, Greg Crawford and David Ogrin, 9:00 pm
Jesse Henry BBQ Show, starring Jesse Henry, 10:00 pm

If you have any questions, comments or suggestions, please email me at and please follow on twitter @wchoops

1 comment:

  1. It’s almost a shame that DirecTV wouldn’t come to a deal with Pac-12, I always thought they wanted to be the “leader” in sports… I guess they just meant professional sports. I rather like watching athletes play the sport for the love of the sport, not because of all the money they make. I was getting worried last week because Dish had no agreement with Pac-12 either, but right when I was starting to get ready to leave after my shift last Friday at Dish I saw the communication that we signed agreements with the Big-10 and the Pac-12. At least I would not miss the Colorado/Sacramento game last weekend, and the USC/CAL game next weekend. I got to see the Buffs lose a game that they should have won, and I will get to see the USC game because apparently Dish like college sports, and so do I.