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Thursday, January 23, 2014

Craw's Sports Biz 59 Seconds

By Greg Crawford , sports business insider, @crawssportsbiz

A very reliable source of mine from the advertising industry in New York City, told me this morning she thinks that GoDaddy, Old Spice, SodaStream, Pepsi and Toyota, will get the biggest bang for the buck from their upcoming Super Bowl commercials. The commercials in the past few years have not had the appeal as when it was a hot topic in the 1990s, so perhaps this will be the year of comeback commercials.

Greg Crawford is the sports business, college basketball and golf insider for and can be read at

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