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Thursday, February 20, 2014

Crawford's Sports Biz 59 Seconds

By Gregory Crawford, Sports Business Analyst @crawssportsbiz

Derek Jeter will make $12 million in his last year with the Yankees, as he moves towards retirement. He will also make in 2014, just over $10 million from endorsement deals he has with companies such as Avon, Nike and Gatorade. That endorsement figure is expected to at least double in 2015, as Jeter will take on a role of top athlete product endorser after his retirement.

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