By Gregory Crawford @wchoops
Some said it was foolish, some said it was a big gamble and many now have called it brilliant.
The two biggest home improvement companies in United States are Home Depot and Lowe’s, Home Depot actually the bigger of two.
Lowe’s decided to aggressively advertise during this pandemic and Home Depot pulled back. The results: So far in 2020 Lowe’s showing 11 percent growth, Home Depot 5 percent.
Lowe’s was all in supporting the NFL Draft. Watch as sports return, advertisers flocking to sports. It will pay dividends, it always does when it comes to marketing aggressively.